Front Line, The
How to be an effective supermarket checker.
Excellent stock shots of consumer products; Special K, Diet Rite Cola; Hormel Chili; Campbell's soups; Dole pineapple;
stop motion animation of food products; trading stamps;
lots of closeups of cash registers; collecting money;
many women with filled shopping carts charge the checkout counters; CU woman's mouth crying help;
how to pack a grocery sack; silhouettes of women's heads with colored backgrounds;
exploitation of workers; women; sexism [references to grown women as girls etc.]
Voiceover: "Some people call this a war. War or not, one thing is for sure, a daily battle is being waged in supermarkets all over this country, a battle for the customer's dollar."
Subject: How Do I receive the Legal Rights to this?
Subject: For anyone who ever had to use an NCR
Subject: Grocery store sales in the pre-UPC era
Subject: Excellent Historical Supermarket Footage
Those Big 'ol NCRs and I never knew that chart on them was to figure 'fractional' items....
But aside from everything else.... the BEST PART IS THE VERY LAST SCENE!!!! How many of you noticed after all the 'instruction' throughout the film on how to acheive your goal as best 'grocery checker' of the year, how to bag properly, etc. In the end, the 'checker' gives the change to the customer, smiles, then has a brain fart, fools with the cash draw (probably slips a penny down her bra), the customer has long gone, but then she notices she forgot to give the receipt to the last customer....oh well.. she tears it off the register and just sends the slip of crap on its way off camera on the conveyor belt. NOW WHAT IS THAT CUSTOMER GONNA DO WHEN SHE WANTS TO RETURN THAT CANNED PINEAPPLE THAT COST 39 cents!
Subject: Keeping the Line Moving
Since this film was made by Reader's Digest, the magazine is prominently featured on merchandise racks beside each cashier. It was in the Digest's best interests to have friendly, competent cashiers alongside their magazine. Could it be Reader's Digest who sponsored the International Checker of the Year competitions to choose the yearly Checkout Queens? Prosaic as this film is, it dignifies ordinary labor in a way we don't see very much of today. And what ever happened to trading stamps?
Subject: This is wonderful
Subject: " Off To The Market."
Subject: So this is war?